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What payers and providers can learn from how big data geeks shaped Obama’s winning campaign
The world’s best number crunchers did more than predict the outcome of the presidential election: they may have helped a candidate get elected.
As Time’s Swampland reported, political staffer Jim Messina implemented a highly deliberate, number-driven campaign strategy. With Messina at the helm, Obama’s staff-members made decisions based on thorough quantitative analysis over experience or gut instinct.
by Christina Farr
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Here’s the math behind the Cleveland Clinic’s money-making web strategy http://www.matr.net/article-52730.html
5 ideas for getting digital hospital content out of zombie marketing land http://www.matr.net/article-52729.html
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