Here’s the math behind the Cleveland Clinic’s money-making web strategy

The Cleveland Clinic knows exactly how much its website is worth. According to Scott Linabarger, the Clinic’s director of digital media, each unique visitor is worth $6.63, and each visit is worth $4.49.

Rather than looking to metrics like page views to determine the value of the website, Linabarger’s team uses information visitors submit through forms on the hospital’s website to calculate how much revenue its website is actually attracting.

by Deanna Pogorelc

Full Story: http://medcitynews.com/2012/11/heres-the-math-behind-the-cleveland-clinics-money-making-web-strategy/