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Why Science Depends On Good Branding
October 28, 2011 /
Buzz-phrases like "the god particle" may irritate researchers, but they provide a necessary foothold for the rest of us to get (and stay) interested in pushing science forward.
Full Story: http://www.fastcodesign.com/1665308/why-scientists-shouldnt-sneer-at-branding
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Posted in: Biotech
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