"TV and newspaper companies risk losing an entire generation of users unless they immediately start promoting their online products,"

People Spending Equal Time On TV, Web

The average online consumer spends the same amount of time on the Web, as the do on TV, a market research firm said.

Respondents to a U.S. consumer survey said they spend 14 hours a week on line, which is the same amount of time in front of a television, JupiterResearch said.

By Antone Gonsalves, TechWeb News

Full Story: http://www.techweb.com/wire/ebiz/177105434