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Planning for Proliferation: Delays in the Expansion of Generic Top Level Domain Names Create Additional Time to Protect Your Company’s Rights
As you may have heard, the internet is moving beyond familiar generic top level domains – like .com, .org, and .net – and adding hundreds of new gTLDs, like .eco, .NYC, .Canon, .YourBrand, or .Anything. Unless you have been following the application process closely, however, you may not be aware that it has been plagued with delays and uncertainties. These setbacks have been frustrating for the brand owners, governments, and entrepreneurs who are applying to operate gTLDs, but they give brand owners additional time to prepare to protect their rights as the domain name world expands exponentially.
Read the full article here. http://www.dorsey.com/eu_planningforproliferation_050212/
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