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The wrong marketing picture can be a thousand words lost in translation
March 25, 2011 /
Some images are universally understood without localization for every market, but others will benefit from cultural adaptation. When adaptation is the right option, quality is key. If a picture is worth a thousand words, then a bad picture is quite a mouthful to get lost in translation.
By Adam Wooten, For the Deseret News
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Globalization Partners International, LLC. provides document, software and website internationalization, localization and translation services into over 75 languages including Arabic, Chinese, Japanese, Korean and Russian . http://www.globalizationpartners.com/
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