The Art of Distribution by Guy Kawasaki (He’s not talking about widgets…)

One of the important insights that the Startups 2006 panel http://blog.guykawasaki.com/2006/08/startup_success.html hammered home was the importance of distribution for consumer-facing startups. (By the way, an astounding 13,000 people watched this video during the first week.)

Many people use the word “distribution” as if it were a tactic when in fact it is a goal. Any bozo can say the word as if it’s a magic bullet; the test is the ability to achieve distribution. Here are my thoughts.

By Guy Kawasaki

Full Story: http://blog.guykawasaki.com/2006/09/the_art_of_dist_1.html