News
Tell the truth: A $12 million anti-meth lesson in Idaho
March 2, 2007 /
Idaho is bracing itself for a 10-year, $20 million-plus war of propaganda against meth that paints the drug as menacing as the anti-pot advertising of the 1930s and 1940s portrayed marijuana.
But unlike "Reefer Madness," "Marijuana Girl" and cartoonists’ depictions of beady-eyed demonic fiends, new media campaigns such as one Idaho will soon borrow from the Montana Meth Project http://matr.net/news.phtml?cat_id=64&catlabel=Montana+Meth+Project , slam the senses with real images and stories of actual meth users.
By Cassidy Friedman
Times-News writer
Full Story: http://www.magicvalley.com/articles/2007/03/02/news/top_story/107352.txt
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