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TED Talk – Alex Laskey: How behavioral science can lower your energy bill
June 21, 2013 /
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What’s a proven way to lower your energy costs? Would you believe: learning what your neighbor pays. Alex Laskey shows how a quirk of human behavior can make us all better, wiser energy users, with lower bills to prove it.
Alex Laskey helps power companies to help their customers cut down — using data analysis, marketing and a pinch of psychology.
Video: http://www.ted.com/talks/alex_laskey_how_behavioral_science_can_lower_your_energy_bill.html
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Posted in: Energy and Climate Change
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