SOPA opposition goes viral

As Web firms recently pressed Congress to free them from liability for pirated content on their sites, they turned to a natural lobbying technique: starting a viral campaign.

First came the catchy slogan: "Don’t Break the Internet." Then came pleas for support on message boards, Twitter and online forums. The result: a million people e-mailing Congress and 87,000 telephone calls, according to figures posted on the American Censorship Day Web site.

By Hayley Tsukayama and Cecilia Kang

Full Story: http://www.washingtonpost.com/business/economy/sopa-opposition-goes-viral/2011/11/22/gIQAZX7OmN_story.html