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Mobile deals could drive more ads to cellphones
May 26, 2010 /
Now begins the race to push more ads to your cellphone.
Despite antitrust and privacy concerns expressed by consumer groups, the Federal Trade Commission late last week greenlighted Google’s $750 million acquisition of mobile ad company AdMob. Recent moves by Apple to stake out turf in the nascent mobile advertising field turned out to be a pivotal factor.
By Byron Acohido, USA TODAY
Full Story: http://www.usatoday.com/tech/news/2010-05-24-mobileads24_ST_N.htm
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