Macy’s Tries on Silicon Valley’s ‘Fail Fast’ Approach

"Shopping is more to many people than just convenience and speed."

Retail giant Macy’s Inc.is borrowing from Silicon Valley’s ‘fail fast, fail often’ ethos, pushing several in-store technology initiatives targeting e-commerce savvy shoppers. The programs, which include mobile payments and fitting rooms outfitted with tablets, come as the retail giant faces pressure from competitors like Amazon.com Inc.

By
Clint Boulton

Full Story: http://blogs.wsj.com/cio/2014/10/10/macys-tries-on-silicon-valleys-fail-fast-approach/