How Higher Education Can Turn Students into Lifelong Donors

Digital tools can help colleges and universities attract the right people, keep them enrolled and engage with them after they’ve graduated.

The key lies within the wealth of data they already hold on students past, present and future.

by David Metnick

Full Story: http://www.governing.com/gov-institute/voices/col-colleges-universities-digital-tools-engage-students-lifelong-donors.html