Four brilliant uses of video by start-ups

Trying to sell a new product or service isn’t easy.

Not only do you have to take the time to educate the market about who you are and why your offering is needed, you have to battle hordes of other businesses looking to grab the attention of the same eyeballs.

So, what’s the best way for you to cut through to potential customers or investors? Increasingly, start-ups are embracing video as a winning marketing tool.

By Oliver Milman

Full Story: http://www.startupsmart.com.au/online-and-email-marketing/four-brilliant-uses-of-video-by-start-ups/201208107207.html