Disruptive Technology is $#!%

One of the most exciting things in business is to create or ride the wave of a disruptive technology or business. It is exhilarating, incredibly fast paced and has a growth rate that can create stretch marks bigger than delivering octuplets (I think, I don’t actually have direct experience with carrying/delivering, or even doing breathing exercises with someone carrying/delivering, octuplets). Anyway……..

I had the good fortune in my career to be involved in a disruptive technology and it was a blast. Since entering the world of venture capital, I also see lots of business plans and hear from lots of entrepreneurs about the disruptive nature of their ideas. This is top of mind right now, because I am working on an opportunity that has the potential to be very disruptive to the existing market/players. Clayton Christiansen wrote one of the definitive books on disruptive technology, The Innovator’s Dilemma. Just about everyone I talk to has read it. He identified some tell-tale signs of a disruptive technology, or business model, for that matter. He has done extensive research on the subject and if you haven’t read it, its worth a look.

by: George Mulhern

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