Businesses With A Higher Purpose Also Increase Profit

Wikimedia_Sustainability_InitiativeMany entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees and customers alike are looking for meaning, not simply employment and commodity prices. Every company needs this focus to attract the best minds and loyalty in both categories.

Martin Zwilling

http://blog.startupprofessionals.com/2017/12/businesses-with-higher-purpose-also.html