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Balihoo Gets Toasted

About 18 months ago, we invested in a Boise-based company called Balihoo http://balihoo.com/ which has developed an insanely slick web-based local marketing automation solution. Their platform allows local affiliates of national franchises the ability to customize and fulfill all of the franchise’s creative materials across all mediums including in-store collateral, direct mail, email, television, radio, online, coupons, and more.

by: Mark Solon

Full Story: http://highway12ventures.com/2009/06/22/balihoo-gets-toasted/

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