Apple’s Ad-Blocking Is Potential Nightmare for Publishers

For sites that support themselves with advertising, the reason for their heartburn is clear: they are already struggling to monetize their growing mobile audiences. If millions of iPhone and iPad users can easily activate ad blocking, that will translate to fewer ads to sell and likely less revenue.

By Jack Marshall

Full Story: http://blogs.wsj.com/cmo/2015/08/28/apples-ad-blocking-is-potential-nightmare-for-ad-sellers/