Appature Looks to Land Venture Funding, Go Big in Healthcare Marketing Software

Healthcare-IT is a hot topic in Seattle these days—and it’s about to get even hotter. Sources with knowledge of the company tell me Appature http://www.appatureinc.com/ , a two-and-a-half-year-old Seattle startup focused on improving marketing and customer relationship management in the healthcare industry, is close to getting its first round of venture funding—and may even be the subject of a bidding war between venture capital firms in both the Seattle area and Silicon Valley.

Gregory T. Huang

Full Story: http://www.xconomy.com/seattle/2009/09/28/appature-looks-to-land-venture-funding-go-big-in-healthcare-marketing-software/