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A Super-Bowl Ad Is Just Half the Battle
January 31, 2015 /
In-Store Displays–the Bigger the Better–Help Marketers Score Actual Sales
By
Nathalie Tadena
Full Story: http://www.wsj.com/articles/a-super-bowl-ad-is-just-half-the-battle-1422636943?mod=WSJ_hpp_sections_business
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