A Business Plan is for You First, Then for Investors

Too many entrepreneurs still believe the urban myth that you can sketch your idea on a napkin, and investors will throw money at you. Every investor I know is frustrated with the poor quality of the business plans they get. This is sad, since "how to write a business plan" is a frequent topic found in every business journal, and a common title in the business section of every book store.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/07/a-business-plan-is-for-you-first-then.html