TED Talk – Alex Laskey: How behavioral science can lower your energy bill

What’s a proven way to lower your energy costs? Would you believe: learning what your neighbor pays. Alex Laskey shows how a quirk of human behavior can make us all better, wiser energy users, with lower bills to prove it.

Alex Laskey helps power companies to help their customers cut down — using data analysis, marketing and a pinch of psychology.

Video: http://www.ted.com/talks/alex_laskey_how_behavioral_science_can_lower_your_energy_bill.html