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Five Characteristics VCs Look For in a Marketing Exec
Venture capitalists are paying more attention to the structure of the marketing teams they invest in. Why? Because marketing plays an increasingly influential role in the success of their portfolio companies. To ensure that the marketing department can generate the kind of leads that drive sales, they want to see a particular profile in a marketing exec.
1. They Think and Speak in Metrics
Derek Singleton
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The CMO Guide to Building a Data-Driven Marketing Team http://www.matr.net/article-52911.html
Big Data Gaining In Importance Among Marketers http://www.matr.net/article-52809.html
McKinsey & Company – Every organization needs to be putting big data and advanced analytics to work now http://www.matr.net/article-52760.html
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We know metrics – Inteneo Systems http://www.inteneosystems.com
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