Big Data Gaining In Importance Among Marketers

"Today, the online marketplace is only just beginning to grasp and appreciate the impact of Big Data," said managing director for the Winterberry Group Jonathan Margulies.

"We are seeing more data from more sources through more channels and platforms than ever before. Our timely white paper shows that DMPs could represent a real solution for marketers, publishers and merchants looking to put large-scale data to work in manageable ways."

DMPs are centralized big data tools that allow firms to compile, analyze, and deploy large quantities of varied data. The platform can allow marketers to use advanced data metrics to better target consumers based on things like consumption habits and attributes, as well as allow advertisers to discover marketing trends and better understand their consumer audience.

James Dohnert

Full Story: http://www.clickz.com/clickz/news/2224283/77-of-businesses-say-dmps-will-play-important-role-in-expanding-ad-efforts?extlink=dw-openf-sb-original-source

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