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How to Relate Your Technology to Business Values

September 26, 2012/

Presenting your startup vision as a founder to a potential investor, or presenting an idea as an employee to an executive, requires that you effectively communicate, or "translate", the value proposition into terms that the receiver can fully understand and appreciate. If you fail, it’s your loss, not theirs, no matter what the reason.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/09/how-to-relate-your-technology-to.html

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