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The wrong marketing picture can be a thousand words lost in translation

March 25, 2011 /

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Dorsey & Whitney - An International business law firm, applying a business perspective to clients' needs in Missoula, Montana and beyond.

Some images are universally understood without localization for every market, but others will benefit from cultural adaptation. When adaptation is the right option, quality is key. If a picture is worth a thousand words, then a bad picture is quite a mouthful to get lost in translation.

By Adam Wooten, For the Deseret News

Full Story: http://www.deseretnews.com/article/705369323/The-wrong-marketing-picture-can-be-a-thousand-words-lost-in-translation.html

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Globalization Partners International, LLC. provides document, software and website internationalization, localization and translation services into over 75 languages including Arabic, Chinese, Japanese, Korean and Russian . http://www.globalizationpartners.com/

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