Mobile deals could drive more ads to cellphones

Now begins the race to push more ads to your cellphone.

Despite antitrust and privacy concerns expressed by consumer groups, the Federal Trade Commission late last week greenlighted Google’s $750 million acquisition of mobile ad company AdMob. Recent moves by Apple to stake out turf in the nascent mobile advertising field turned out to be a pivotal factor.

By Byron Acohido, USA TODAY

Full Story: http://www.usatoday.com/tech/news/2010-05-24-mobileads24_ST_N.htm