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Tell the truth: A $12 million anti-meth lesson in Idaho

March 2, 2007 /

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Bear Paw Development Corporation is a private non-profit organization created for the purpose of administering programs to help improve regional economic conditions in Hill, Blaine, Liberty, Chouteau and Phillips Counties and the Fort Belknap and Rocky Boy's Indian Reservations.

Idaho is bracing itself for a 10-year, $20 million-plus war of propaganda against meth that paints the drug as menacing as the anti-pot advertising of the 1930s and 1940s portrayed marijuana.

But unlike "Reefer Madness," "Marijuana Girl" and cartoonists’ depictions of beady-eyed demonic fiends, new media campaigns such as one Idaho will soon borrow from the Montana Meth Project http://matr.net/news.phtml?cat_id=64&catlabel=Montana+Meth+Project , slam the senses with real images and stories of actual meth users.

By Cassidy Friedman
Times-News writer

Full Story: http://www.magicvalley.com/articles/2007/03/02/news/top_story/107352.txt

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