Ensuring Your Business Cards Mean Business

May 6, 2008

A 54-year-old marketing executive, unemployed since October, hands out a simple business card as part of his job search. It lists his name, phone numbers, email account and suburban New Jersey address. "I am a bit of a traditionalist in how I present myself," he explains.

Yet by divulging nothing about the executive's qualifications, his card hurts his chances to find work.

Full Story: http://online.wsj.com/article/SB121004042117769663.html?mod=djemCJ

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