Now that a set of Internet start-up companies has emerged to help solve this problem, though, small businesses could start using the Web as more than just an online brochure. And while the category is too new for analysts to handicap with much confidence, there are signs it could gain a significant following.
“This is something that’s been needed for a while, but no one has been able to do it successfully,” said Greg Sterling, of Sterling Marketplace Intelligence, an online consultancy. “With these new services, there are a lot of circumstances where it can work quite well for both the business and the consumer.”
By BOB TEDESCHI
Full Story: http://www.nytimes.com/2008/03/31/technology/31ecom.html?_r=1&oref=slogin