It's not a logo, a theme or an advertising slogan.
A great brand, Baker told an audience of 250 during Tuesday's Celebrate Billings 2008 breakfast, focuses on the intangibles that make a community stand apart from its peers - and those differences go beyond the obvious: the Rimrocks, the Yellowstone River or cowboy culture.
By JAN FALSTAD Of The Gazette Staff
Full Story: http://www.billingsgazette.net/articles/2008/03/12/news/local/35-branding.txt