The world has not gone mad. Not for Tim Harford, author of The Logic of Life: The Rational Economics of an Irrational World. "Rational behavior is much more widespread than you would expect and crops up in the most unexpected places," writes Harford, a columnist for Financial Times and Slate and the author of The Undercover Economist.
By Kerry Hannon, Special for USA TODAY
Full Story: http://www.usatoday.com/money/books/reviews/2008-03-09-logic-life_N.htm