Branding Helena “The West’s Learning Center for the Arts”

March 5, 2008

A fall kickoff is eyed for formally launching the “The West’s Learning Center for the Arts” brand for Helena in an effort to extend the tourist season, draw more visitors to town and create additional economic development.

At a meeting Tuesday night, about two dozen people honed ideas and pored over calendars, looking for the perfect combination of date and event to begin marketing the community as an arts learning center.

By JOHN HARRINGTON - Independent Record

Full Story: http://helenair.com/articles/2008/03/05/top/65lo_080305_branding.txt