My "Creative" for the day, I was told, would be "Sundown."
I recently took a test tutorial through Apple's One to One program. The service, which costs $99 a year, allows anyone from a novice to an experienced techie to sit down with an Apple guru one hour a week for one year. These eager teachers, dubbed Creatives, patiently unpack secrets to everything from the basics of operating an iPhone to movie making.
It's all part of the carefully cultivated Apple experience, one of the reasons the company's customers tend to be loyal.
By John Boudreau Mercury News
Full Story: http://www.mercurynews.com/business/ci_8434882?nclick_check=1