Local leaders have launched an effort to create a community brand for Billings, and they're seeking the public's help in developing a unique identity that will differentiate Billings http://ci.billings.mt.us/ in the eyes of visitors and residents.
During a Monday news conference announcing the branding effort, Mayor Ron Tussing predicted that Billings' unofficial nickname, The Magic City, probably won't go away, even if it's not part of the community brand that is being developed over the next five months.
By TOM HOWARD Of The Gazette Staff
Full Story: http://www.billingsgazette.net/articles/2008/01/29/news/local/30-call.txt