The Risk of Innovation: Will Anyone Embrace It?

January 20, 2008

THE Prius has become one of the hottest cars in America — an amazing development, because this hybrid-electric car requires some rather large changes in how people behave.

I learned the need for Prius-style adaptation early this month, when I rented a Prius from Budget Rent A Car in Seattle. Much to my embarrassment, I couldn’t get it to go forward. Once I got going and arrived at my destination, I couldn’t figure out how to put it in reverse.

By G. PASCAL ZACHARY

Full Story: http://www.nytimes.com/2008/01/20/business/20ping.html