Venture Capital: What Investors Look For

January 17, 2008

I am often asked to explain the criteria used at Flywheel Ventures http://www.flywheelventures.com/ to make our investment decisions. It may surprise some to learn that our most important consideration is the entrepreneurial team. We care about the character of the individuals on the team and the culture they are creating as a team.

Evaluation of potential market opportunity ranks a close second. Projections such as the size of the addressable market, its rate of expected growth and the amount of potential competition are used by entrepreneurs to indicate market opportunity. In the end, however, entrepreneurs must satisfy us on four key criteria.

By Flywheel Ventures

Full Story: http://www.currentargus.com/ci_7972081

(Thanks to http://www.nasvf.org for passing this story along. Russ)