Blogging’s a Low-Cost, High Return Marketing Tool

December 27, 2007

TO its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand.

That tool is blogging, though small businesses with blogs are still a distinct minority. A recent American Express survey found that only 5 percent of businesses with fewer than 100 employees have blogs. Other experts put the number slightly higher.

Full Story: http://www.nytimes.com/2007/12/27/business/smallbusiness/27sbiz.html?ex=1356498000&en=d9c8fa336e16ad53&ei=5124&partner=permalink&exprod=permalink

By MARCI ALBOHER