One of the virtues of travel is that it gives you a chance to see how your part of the country is selling itself to the outside world. After flipping though a copy of Alaska Airlines magazine on a recent flight to San Francisco, I have to say that if Horace Greeley were shilling for regional real estate developers, he'd be saying "Go West in style, yuppie scum!" He'd take out a full-page, four-color ad to do it, too.
By Knute Berger
Full Story: http://www.crosscut.com/mossback/9810/Selling+the+Northwest%27s+global+genericism/