Their goal: boosting sales by increasing the number of games and other applications that run on a single device. "There are more companies doing this today than ever before," says Matt Thompson, a senior director with computer-maker Sun Microsystems (JAVAD).
By Michelle Kessler, USA TODAY
Full Story: http://www.usatoday.com/money/industries/technology/2007-11-26-software-developers_N.htm