Pleo: Idaho's spokesdinosaur for innovation. Ugobe

November 10, 2007

On Sunday, I was checking out the advertisements in the newspaper and came across Target’s toy catalog. As I was looking through it I came across a familiar face. There staring back at me with his goofy smile was Pleo the robotic dinosaur.

If you haven’t heard of Pleo, you owe it to yourself to check it out. I met Pleo last year at an Eagle coffee shop along with his creator Caleb Chung.

Chung, who lives in Boise, is the co-founder of a California company called Ugobe http://www.ugobe.com/ , but Chung keeps the research arm of the company in Eagle. That’s where Pleo was born.

by Ken Dey

Full Story: http://voices.idahostatesman.com/2007/11/06/kdey/pleo_idaho_s_spokesdinosaur_for_innovation