With a wide range of artistic opportunities — but without broad depth in any one particular discipline — Helena might consider focusing its tourism marketing efforts on making the city known for educational opportunities in the arts of all kinds.
That was the message from a branding and marketing consultant Tuesday morning, who suggested that Helena brand itself as “The West’s Learning Center for the Arts.”
By JOHN HARRINGTON - Independent Record
Full Story: http://helenair.com/articles/2007/10/17/helena/a011017_01.txt