Homecoming weekend marks the launch of a multi-faceted image building campaign called "Moments of Discovery." The campaign will include four TV spots in addition to print, online and radio efforts.
The TV commercials, created by alumni-owned and Bozeman-based Chisel Industries http://www.chiselindustries.com/ , focus on integrating hands-on, active learning and the discovery of knowledge. Each spot showcases an MSU student's involvement in a research theme that is nationally and globally relevant.
The campaign also demonstrates the university's commitment to being a leader in the academic, economic and social fabric of the state.
For more information, e-mail Julie Kipfer at jkipfer@montana.edu
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