At this week's DEMOfall 2007 conference, companies will pay $18,500 apiece to show they have the answer to a vexing problem. Many offer to make it easier to cut through the Web's proliferation of blogs and forums. Others offer advertisers the prospect of tracking down choice segments of such an amorphous audience.
By Elliot Spagat, Associated Press
Full Story: http://www.usatoday.com/tech/techinvestor/industry/2007-09-24-demofall_N.htm