Boise firm, Scott Peyron & Associates helps controversial companies build better public images

September 21, 2007

In the summer 2000, when others were balking at a proposed new ski resort overlooking Lake Cascade, Scott Peyron saw an opportunity for his Boise public relations firm.

"I had heard that there was a brilliant hard-driving French venture capitalist and high tech guy named Jean-Pierre Boespflug, who was at the time sailing the Atlantic by himself," Peyron said.

Scott Peyron & Associates http://www.peyron.com/

By Ken Dey - kdey@idahostatesman.com

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