Startup TrustPlus plans to help users build up an online reputation.
Shopping online requires trust between buyer and seller: often, each relies on the other's reputation. Today, a Waltham, MA, startup called TrustPlus http://www.trustplus.com/ is releasing a new product that collects information about online reputations so that people can better manage their own, and investigate others'.
By Erica Naone
Full Story: http://www.technologyreview.com/Biztech/19358/