Central Idaho trying to entice tourists following wildfire

September 9, 2007

After losing millions of tourist dollars because of a wildfire that threatened thousands of homes and Sun Valley Resort's ski area, officials in central Idaho are planning a public relations campaign to draw in visitors.

"We're going to work the PR angle as hard as we can," Carol Waller, executive director of the Sun Valley-Ketchum Chamber and Visitors Bureau, told the Idaho Mountain Express.

Full Story: http://www.magicvalley.com/articles/2007/09/09/ap-state-id/d8rhg1a80.txt