A Billionaire Fights Meth Addiction In Montana, 8/31. PBS

August 31, 2007

This Friday, PBS' NOW will air a story on the Montana Meth Project as part of its "Enterprising Ideas" series, which highlights the world's leading social entrepreneurs and how they are using business tools to tackle major social problems. See below for details about airtime and program content.

A Billionaire Fights Meth Addiction in Montana

NOW on PBS

Airdate: Friday, August 31, 2007 at 8:30 p.m. EDT on PBS

Check local listings at http://www.pbs.org/now/sched.html

Enterprising Ideas

When Tom Siebel, a billionaire software developer and part-time Montana resident, learned the devastating effect methamphetamine addiction was having on our nation, he decided to use successful marketing techniques - and $20 million from his own wallet - to "un-sell" the deadly and highly addictive drug. It's called the Montana Meth Project. On Friday, August 31, NOW's David Brancaccio talks with the philanthropist about blitzing the state with stark and shocking ad campaigns designed to prevent Meth use out of the shadows and get into the faces of kids. The results are promising, and his idea is spreading around the country.

Be sure to tune in this Friday-tomorrow-to see the latest national coverage of the Montana Meth Project.

Have a great holiday weekend,

Montana Meth Project Staff

Nick Domitrovich

MONTANA METH PROJECT

PO BOX 8944

MISSOULA, MT 59807

ph: (406) 721.2538

fax: (406) 549.9615

ndomitrovich@siebel.org

Support the Montana Meth Project!

To make a donation and learn more, visit http://www.montanameth.org