By Mitch Wagner InformationWeek
Full Story: http://www.informationweek.com/news/showArticle.jhtml?articleID=201500141&cid=nl_IWK_daily
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"How Madison Avenue Is Wasting Millions on a Deserted Second Life"
http://www.wired.com/techbiz/media/magazine/15-08/ff_sheep
(Thanks to Jakki Mohr for passing this along. Russ)