Getting Feedback from Gen Z: How to Engage with the Newest Generation of Consumers

Generation Z is making a rapid entry into consumerism. A few years ago, their spending was almost inconsequential, but today the under 21s of the word represent $143 billion in buying power. It’s no wonder Customer Experience teams are fixated on getting their feedback.

However, traditional customer feedback methods are coming up short with Gen Z — researchers are finding that they are not compelled to engage with a simple bullet survey and a few short response questions. That said, according to Accenture’s Gen Z report, 40 percent of the generation report that they provide feedback often or very often.

Holly Carter

Getting Feedback from Gen Z: How to Engage with the Newest Generation of Consumers